Since May 2020, TikTok has applied the rule, and business accounts can no longer use mainstream music. This will also save you time and investment in sorting out music licensing, and in turn allows you to focus on creating unique and joyful content for your audiences. With this native function, you can enjoy unlimited worldwide use for your content within the TikTok ecosystem with access to high-quality, free-to-use music. The Commercial Music Library provides a rich and diverse pool of royalty-free music for your use in your commercial content. Instead, they had to go to TikTok’s royalty-free music library, a new commercial music library available for businesses. Brands could no longer use popular tracks. But then TikTok quietly changed the rules. Clearly, they believed their existing agreements covered this. Until 2020, they were relatively relaxed about brands using clips from songs for commercial purposes on the platform. TikTok signed agreements with most major music publishers in its early days. Music Licensing on TikTokĭespite music being such an essential part of the TikTok experience, there are complex rules governing its use. Interestingly, 88% of TikTok users said sound is essential to the TikTok experience. In addition, 73% of respondents said they would “stop and look” at ads on TikTok with audio, significantly higher than users of any other platform. According to Kantar research, people experience sound on TikTok as “fun”. But they have gained the attention of TikTok creators, and once they became popular on the social platform, their usage snowballed.ĭon’t underestimate the importance of a compelling soundtrack to your TikTok videos and ads. Interestingly, these aren’t the most famous tracks everyday users can use on (non-commercial) TikTok videos. SpongeBob Tomfoolery – Dante9k Remix – Dante9k (5.64 million mum cooks □.Steven Universe – L.Dre (5.64 million videos).No Idea – Don Toliver (7.68 million videos).Monkeys Spinning Monkeys – Kevin MacLeod (8.07 million videos). They base their list on the number of videos people have created with each track in the US. RouteNote has collated the most used TikTok tracks in the US as of February 2022. But the platform does provide a solution for brands wanting to use commercial music in their videos, in the form of TikTok’s royalty-free music library, an online database of free-to-use TikTok commercial music. It turns out that music on TikTok is a relatively complex issue. So how can TikTok’s young creators get away with using songs from popular recording artists without threats of massive copyright suits? And if they can use these tunes in their videos, can you include them in your TikTok ads? TikTok’s Royalty-Free Music Library may be the solution to your concerns. With nearly every TikTok video containing music, often contemporary popular songs you’d stream or hear on the radio, you might easily believe that there is some form of a musical free-for-all on the platform.
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